hey there!

I'm Miho…

A product designer with
experience transforming real
data into impactful, innovative
and user-centric solutions.

A product designer with
experience transforming real
data into impactful, innovative
and user-centric solutions.

Product Designer

Design Systems

End-to-End Design

Product Designer

Design Systems

End-to-End Design

Clients

Some brands I have collaborated with…

from in-house to cross-brand…

Work Projects

TOPSHOP
Fashion e-commerce App
Creating Topshop's E-commerce & Design System from the Ground Up

fashion e-commerce App

ITVX
Streaming App
Reducing drop-off by removing onboarding ambiguity

UI · UX · iA · research · user testS · prototypES · wireframES · journey mapS · workshopS

View Project

View Project

View Project

Streaming App

HealthHero
digital healthcare App
Optimising Digital Healthcare for Patients Anywhere, Anytime

UI · UX · IA · journey mapS · research · prototypES · user tesTS · wireFRAMES · design system

View Project

View Project

View Project

digital healthcare App

MangaHigh
online learning App
Redesigning Interactive Experiences for Early Learners

game UI / ART · prototypES · research · user testS · development

View Project

View Project

View Project

online learning App

about

I am a designer with roots in development and 3D animation. I believe design should be for everyone—not just designers. My experience across industries makes my skills easily transferable. I value clear communication, I embrace even the awkward moments, making mistakes (what I call learning), and sharing knowledge. Workflows should flow like a rapper spitting bars and processes shouldn't feel like a never-ending to-do list.

And self-improvement? Absolutely—just sprinkle it with humour, humility and caffeine.

Testimonials

During my time as Head of Product Design at ITV, I was fortunate to hire Miho, a key member of our team as a Product Designer focused on Partnership & Distribution initiatives. Her meticulous attention to detail and proactive engagement with design challenges were crucial to our success.

Miho's major achievements include a complete overhaul of our mobile sign-in process, which significantly improved user experience across multiple releases and resolved unknown critical rendering issues. Her work on the LG Magic Remote interface, characterised by detailed documentation and innovative prototyping, greatly enhanced usability and set new standards for design-to-development transitions …(cont'd on next page)

Chloe Smith

Head of Product Design, ITV

During my time as Head of Product Design at ITV, I was fortunate to hire Miho, a key member of our team as a Product Designer focused on Partnership & Distribution initiatives. Her meticulous attention to detail and proactive engagement with design challenges were crucial to our success.

Miho's major achievements include a complete overhaul of our mobile sign-in process, which significantly improved user experience across multiple releases and resolved unknown critical rendering issues. Her work on the LG Magic Remote interface, characterised by detailed documentation and innovative prototyping, greatly enhanced usability and set new standards for design-to-development transitions …(cont'd on next page)

Chloe Smith

Head of Product Design, ITV

During my time as Head of Product Design at ITV, I was fortunate to hire Miho, a key member of our team as a Product Designer focused on Partnership & Distribution initiatives. Her meticulous attention to detail and proactive engagement with design challenges were crucial to our success.

Miho's major achievements include a complete overhaul of our mobile sign-in process, which significantly improved user experience across multiple releases and resolved unknown critical rendering issues. Her work on the LG Magic Remote interface, characterised by detailed documentation and innovative prototyping, …(cont'd on next page)

Chloe Smith

Head of Product Design, ITV

Connect.

Collab.

Contact.

Say hello!

Reach out to connect, collaborate or just to say hey!~